Twenty-year-old model Devon Aoki is not only a phenomenal woman
in a material world, the Japanese-American Benihana heiress and
mixtape connoisseur is an entrepreneur in her own right.
Stylist and long-time friend Lysa Cooper builds with Aoki on
her up-coming Jeans line, new fragrance and the independant relationship
between urban culture in fashion and music.
Imperial Girl
Source: One World August/September 2002
Photographer: Marc Baptiste
Styled by: Lysa Cooper for CMI
Assistant Styling by: Santa Bevacqua
Hair: Anthony Dickey for CMI
Makeup: Carolina Gonzalez for Judy Casey
How did you start in the business?
There's just so many different sort of stories and stuff. I don't
even know really which one is the one that I should go with. [laughs]
I guess it really started when I came to New York when I was, like,
maybe 12 or 13 years old and I met you! That was the first time
that I was really exposed to the fashion crowd. I moved to London
within the next couple months or something.
You moved there with your family?
Yeah, I moved there with my mother and my little brother and my
older sister. And then I guess from being in New York, I did this
photograph for Interview magazine called "Lovely Rita." My agency
says that Kate Moss brought the picture in and told them that they
should, you know, sign me. And then it happened, and then in my
early career we did a lot of jobs together. She was a big help to
me when I first started.
How did you end up meeting [Chanel designer]
Karl Lagerfeld?
I met him the conventional way. I just came in for a casting, and
he saw me, and I was booked. And that was it.
Love at first sight.
Yeah, I love him. [laughs] I can't really think of Karl in fashion
terms, you know? I see him in terms of my friendship with him. I
see him as this really gentle and sweet person. Of course, when
you've been near him when he's designing, you can see that creation
for him is effortless and genius, you know? 'Cause his mind is absolutely
so fascinating, the dimensions of his mind and the way that he sees
the world. I'm really excited, happy and blessed that I met him.
And the fact that he saw something special in me is wonderful and
crazy at the same time.
Where do you see fashion going right now,
in its relationship to urban culture?
Urban culture gives birth to fashion trends in the first place.
It's on the streets where trends are set.
Do you see a relationship between fashion
and music?
I believe fashion and music play an enormous part in helping promote
a universal appreciation and understanding of, like, other cultures.
I think they [go] hand in hand. I'm really happy to be involved
in fashion, because I think that the idea that music and art have
the power to transform something unfamiliar into a medium of beauty
is powerful.
What kind of music are you listening to right
now? What's in your CD player?
I listen to all the mixtapes, you know? They're so good. But I
have a lot of CDs, too.
What's your favorite mixtape? Is it DJ Clue?
Yeah, he's good. I like all of them. But, I guess my favorite artist
who is constantly in my CD player-there's two: Marvin Gaye and AI
Green. 'Cause that's all you need. And then of course, Jay-Z. My
record collection is just so...listen to punk rock, jazz, to fuckin'
funk, to, you know, rap, hip-hop, whatever. R&B. Ilisten to everything
but mainly it's about AI Green for me.
The coolest thing about New York [is] the
fact that I can be listening to, let's say, a Tony Touch mix CD,
and I'll hear the new Jay-Z song. And then I'll walk into Nobu,
and Jay-Z's sitting down at a table.
Yeah, New York is crazy like that. It's a really intimate community
that we have here. It's weird for me, because growing up in London,
and then being in New York this year, it's such a change. It's the
first time where I really feel like, God, you can go to a place
and see the same people every single night.
And also you have strong friendships with
people that are doing things in the worldlike Damon Dash.
Yeah, I love him. I have so much respect for him. He's really giving,
and he has so many progressive ideas about the world, he's great.
Damon is one in a million, for sure.
There are rumors in the street that we can
expect a new jean line.
Uh. . . [laughs] That's totally happening. I'm actually doing
all the samples and stuff now. We're in production. I'm doing a
couple little other projects, jeans projects. I'm doing something
with nylon right now, actually. It should be out soon, six months
or something.
And also, you told me something about a scent
line?
Yeah. There are fragrances on the market right now, but the ones
that I like, they're so ridiculously overpriced, which to me is
insane. So I want to do oils that [are] a lot less expensive with
the same quality. I want a really pure concoction. And I'm doing
bath salts and stuff too, for girls and for guys. I don't want to
say that guys shouldn't use bath salts, 'cause they might. My dad
does.
Your dad [is] a wildly successful and entertaining
businessman [Benihana restauranteur, Rocky H. Aoki]. Have some of
his ethics and drive rubbed off on you?
Yeah. I've been so lucky. My dad's such a huge part of my life,
and he's been one of my biggest critics and supporters at the same
time. He's really helped me to focus and establish a work ethic.
He's always been really adamant about me knowing what hard work
is, not taking things for granted. Stuff like that.
People are under the impression that because
of who he is, you lead this elitist rich life.
Having also [lived] with my mother and stuff, I really felt that
I had to work in order to help out. Just for myself, I prefer having
my own money.
You're half
Japanese, half American, right?
Yeah.
One thing I noticed [about the Japanese]
is a constant drive to do the next thing. I really appreciate that
as a culture.
My father is the perfect example of that. He's always looking to
do new things, to have his hands dabbling in all these different
fields. He's such a fantastic person, but really I grew up with
my mom. She's the best. And it was cool; it's funny when you grow
up with racial, biracial parents. when other people tell you about
What was that like?
A lot of people look at you and they can't
really make out the mix.
You only really become aware of your cultural uniqueness when other
people tell you about it. So when I was young, I had no idea. I
didn't think about it like that. I didn't really think that I was
different. My mother and my father were always so confident and
ultimately comfortable in their own skin, so comfortable with each
other that the color of their skin was never an issue. I was like
13 when I realized that racially, I was considered atypical. My
mother and my father created a really positive growth environment
for me. And that's what it came down to. My parents are the biggest
supporters of the concept of one world. You know, it was never strange
for them to be together.
That's amazing. There's a whole section of
the Japanese culture right now that's really into Jamaica and Rastafarianism,
changing their hair and their lifestyle. That's the highest form
of flattery.
Totally! I mean, they do it with their whole heart involved. It's
not about what's cool or what's not. It's about really and truly
how they feel. And it's very honest there. I think people in Asia-1
don't know about everyon~but it's a very honest culture. And I think,
why sit there and criticize, and say, "Asian people bite off of
America's trends?" That's so stupid. You know what I mean?
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