| Jeremy Scott: il ne regette rien
By: Craig McLean
Photographer: Mark Hom
Size: 400 x 361, 38K
Source: The Face, September 2000
(Not actually an article on Devon, it's on Jeremy Scott, but Devon
features quite strongly)
'Disabled' models , extra sleeves, gold'n'fur: some of Jeremy
Scott's collections have been controversial. But now he wants people
to be able to wear his clothes. After all, his public demands it.
Jeremy Scott and Devon Aoki are chat-chat-chatting in Scott's
flat-cum-studio near Gare du Nord in Paris. They’re giggling about
how, the other week, she was ‘chased down the street’ in London,
‘it was so funny’, by this guy, ‘he was like this really huge fan
of Jer’my’s. I was just bombarded with questions about him. Where
does he live, and this and that! I don’t wanna be responsible for
like some crazy stalker. Just keep walking!’
‘Hur hur hur,’ gurgles Scott, in a peculiarly Beavis-like way.
She’s rifling through a rail of chocolate-brown garments from
his last collection, oohing over this snug jacket and lusting after
that lush shirt. She’s in town for a couture shoot with Juergen
Teller, and so Designer and Muse are taking advantage of a rare
gap in her schedule for an obviously much-needed expat’s gossipy
catch-up.
‘Jer’my is very different from most designers,’ Aoki, 17, will
say in a posh American accent that somehow manages to convey her
braininess (she’s been accepted by all the colleges she applied
to; she’ll probably go to NYU, but possibly not this year, to study
literature). (Like most Americans, particularly fashion Americans,
she also talks in lots of exclamation marks.)
‘His clothes are not just influenced by the past, they’re also
taking from the future. Most designers, you’ve seen that stuff already,
in one way or another. His stuff, I’ve never seen before! I can
relate to it because it’s aesthetically pleasing, but it could also
be the future in clothes. That’s really significant. Also, his clothes
speak to a whole generation of people. On the streets of Paris,
it’s crazy – you see these Jer’my Scott look-alikes dressed from
head to toe in his stuff. His clothes,’ she says, finally drawing
breath to sum up, ‘are comfortable, easy and glamorous.’
Of course, she would say that. But it’s true, nonetheless.
Scott’s workroom has a huge cutting table, an American flag on
one wall, a poster of Aoki on the wall opposite, a collection of
eighties vinyl (The Communards, Kim Wilde, Huey Lewis and the News),
design sketches and boxes and racks and rails of clothes. The kitchen
is pokey, windowless and largely foodless, and pretty depressing.
The toilet is a bit rancid. The hall is empty, save for Scott’s
little bicycle. Scott’s room has a humungous telly in it.
So far, so cheap-ordinary. It is not the ker-razy luxe
gaff we might expect of the flamboyant hich who has made a (short)
career of being, again and again, the future of fashion. Nor is
the Dr Funkenstien laboratory of the dangerously daring innovator,
whose collections have been inspired by car crashes, nuclear accidents,
Marilyn Monroe’s wonk-heeled walk, crap found on the street, and
gold, gold, fur, more gold, and a bit more fur. It’s just a bit
. . . studenty.
It’s hard to imagine Jeremy Scott’s new-ish friend, Karl Lagerfeld,
popping round for a night in with a pizza.
But after spending nearly all of his five years in Paris in this
unremarkable bolt-hole, Scott, 27, is preparing to move. He wants
a work space separate from his living space. He wants more room.
Through a mixture of occasionally tiresome controversy, truly radical
chic and – fashion shocker! – a sense of humour, he’s established
the House of Jeremy Scott. Now he needs a bigger one.
Jeremy Scott, erstwhile enfant unreliable, is all growed
up.
‘I’m more interested in selling clothes to people, which I wasn’t
interested in a year ago,’ he says in a voice which manages to combine
a Missouri drawl with a punctuation-defying campy speediness. ‘Before,
I wanted to show people what was in my head, what I had to say.
Now my desires have changed. I’d like people to be able to wear
my clothes. But I’m also interested in ah-show.’ He pants
to a halt with one of his stagey flourishes. Then he’s off again.
‘I do now have this reason, because there are people who run down
the street to find out where I live and not only buy my clothes
and copy my hair but also buy the clothes they see me wearing in
magazines by other people. Woah - this is a big deal! This
is important! I can’t ignore that! And I like that responsibility,
because I like the fact that I am touching people’s lives. That’s
important to me. That I make a difference in someone’s life.’ In
case you hadn't noticed, Jeremy Scott quite likes himself. But don't
hate him because he's a bit funny looking. You'd be surprised: you
would like him too.
Scott and Aoki are perched on stools in his studio, recalling
the past. Dev-awn and Jer'my first met three years ago. She
was just another transatlantic, Japanese-American, 14-year-old international
model. He was your common or garden 24-year-old hick from the Midwest
American sticks with statement teeth braces, rat-tail hair and panto
dress 'sense'. Soon, with a vainglorious cry of 'Vive I'avante
garde! and Dev-awn at his side, he would have the fashion
world at his feet. For this was Paris. And it was showtime. Like,
rilly.
Jeremy Scott: 'I'd seen a picture of Dev-awn in THE FACE
- it was before those ones with Inez with the tie - and there was
this one. you were quite a baby doll. Like, really curly hair!'
Devon Aoki: 'Oh yeah, oh God! I can't remember which photographer
it was.'
Scott: 'They were like religious portraits. I thought: I have-to-have-to-have-to-have-to-have
her! I needed this baby-woman. There were plenty of young girls
in Paris who were babies, but they wouldn't be baby-woman. So we
fought-andfought-and-fought-and-fought to get her.'
Aoki. 'There was some kind of law that 14-year-olds weren't allowed
to do shows on Wednesdays.'
Scott. 'We put up such a fight, four or five times a day we'd
call, I'd be crying and screaming. Finally, one day, they told us
she was coming! By that time, the whole casting revolved around
Dev-awn. She was The Muse. She was the show.'
Aoki came with her mum, and was first out on the runway. By show's
end, 'Rich White Women' had sealed Scott's reputation. (Until, that
is, his next collection, the widely derided 'Canopied' for autumnlwinter
1998- his now-Iegendary 'gold' collection where the models' mismatched
heels, instead of echoing Monroe's sexy wiggle, gave them a crippled
hobble. But anyway.) At that point, an extra sleeve here, a sculpted
leather mini there and blinding white pikey disco futurism everywhere
made Jeremy Scott the man, the moment, the junk soul brother.
He had come to Paris from nowhere (in every sense) with the express
purpose of causing a fashion fuss. As he'd prepared to leave school
in Missouri in 1990, on being asked by his mum what he wanted to
want to be, he'd said. 'Famous!'
And in October 1997, 'Rich White Women', his third collection
- after the student one (inspired by the Chernobyl nuclear accident),
the first 'proper' one (modelled on cosmetic surgery) and the second
one (made out of a roll of heavy-duty plastic found in the street)
- did it. Jeremy Scott could walk it like he talked it. And, in
Devon Aoki, he had found his Muse (every designer needs one).
'I can imagine my clothes coming alive on her,' enthuses Scott.
'Furthermore, once we'd become friends, her lifestyle became part
of it - "I don't wanna wear this or that" - it became another voice.
Dev-awn's life is a real life; she wants to be glamorous,
kind of, but she also goes to castings sometimes.'
'I can be demanding!' trills Aoki. 'But I don't have a model/fashion
designer relationship with Jer'my. It goes way deeper than that.'
Deeper than fashion!
‘It's deeper than fashion! she hoots. Designer and Muse
swap tender glances.
But really, you shouldn't have much time for Jeremy Scott. All
that 'I'm crazy, me' personal 'style' (today, a cutesy little panda
stares mournfully from his cheap-looking sweatshirt). The love of
Eighties trash pop (Kylie is a big fave, musically and personally).
The love of the camera. That rinky-dink BMX-Files bike he scoots
around on. The incongruous friendship with Lagerfeld. The Warholian
pretension and motormouthing desire to change not just fashion but
'col-ture'. The try-hard showboating. The daringly unironic self-promotion
that has become his recent signature - witness the backwards 'Paris'
he's been splashing over his designs, or the gold monogrammed 'Soap
On A Rope' project he styled and Lagerfeld shot for an exhibition
on the culture of bathing for Parisian store Colette.
Even Lagerfeld has remarked on how 'he's really good at PR with
himself, no?' And how 'I've never seen somebody who integrates so
easily'. And how 'he has the right personality for the future of
fashion.'
He's a poser, right? Indeed he is. But he's a pure poser. Fashion,
to him, is everything. Not a means to an end, not a passport to
the penthouse. It's adventure, passion, life. Or the closest you
get to life if you grew up in Missouri.
Five years ago this month, Jeremy Scott stepped off a plane from
New York. A TV crew followed him as he walked through the Bastille,
badgering him for an interview about his look. Then, mooching around
an art gallery, a photographer asked if he could take his portrait.
Later, on the Metro, a club promotions guy invited him to parties.
This, he says he remembers, was all in the first day!
Scott was, like, 'O-kay, I'm in the right place! Everyone's
responding!' His hair was much like it is now, as it has been for
years - variations on a mohawk/mullet theme - and his clothes were
part junk, part more junk. Soon he'd be a fixture on the club scene,
paid to attend parties, taking to playing the part of interesting
foreigner like a duckie to mineral water. He'd wear clothes inspired
by the 1880s and" 980s, '100 years different. Eighties top unzipped
over the nipple, weird Victorian puff-sleeved jacket, army pants
- just trash! I'd find stuff in the refuse.'
It had been like that in New York, too, where he'd graduated with
a degree in fashion design from the Pratt Institute three months
earlier. He'd wear a skirt in the street and have his hair in braids,
and strangers would stop him to praise his look. Whereas back home
in Missouri... well, you can imagine.
Now he's preparing his ninth Paris show. He won't, obviously,
give anything away, but his latest obsession - after 'Duty Free
Glamour' (spring/summer 2000), Russian department stores and trashy
extravagance is Los Angeles. He went there for the first time last
October, to be shot by Mario Testino. But he loves-it-loves-it-loves
it! 'I love champagne, and I love fruity drinks - but my vice,
if anything, is LA. I'm dying to move to Los Angeles, commute from
LA to Paris! A house in the hills It's cheap glamour! I love the
history of it. It's all about LA's rebirth right now..'
Of course, he won't - can't - move. He's having too much fun where
he is, being flown around by Mr Lagerfeld, being tipped to go to
Versace, YSL, Nina Ricci, being Mr Fashion Fun.
What happens if, say, spring/summer 2001 gets the the 'Canopied'
response?
'At this point I'd be happy,' he says breezily. 'That was the
biggest press I got in my whole life. Now I wouldn't be like, "Oh,
they're kicking me out of the industry." Now I know no one can kick
me out. They can ignore me, hate me, whatever, but I have created
my own niche. I have my own following, my own people, my own life.
It's about me continuing to strengthen that. It's about me having
my own store in the next six months to a year, so that there is
my own space and vision to express myself in that domain. All these
other things that I want to do. . .'
They can't get rid of you now.
'No! The harder they try, the more I'll fight. But the other thing
they could do is try a sneakattack! Like, WE-LOVE-IT-WE-LOVE-IT-WE-LOVE-IT!'
he shreaks, then mimes brutally kicking someone in the shins.
I ask him if it's hard to remember who Jeremy Scott is sometimes;
he answers immediately without pausing - at all - for breath.
'I don't think so. I was in Monaco talking to my mom on the phone
at Helmut Newton's birthday party, poolside, John [Galliano] and
Alexander [McOueen] are jumping in the pool, and I'm like, " OhmyGod
mom, Alexander just jumped in the pool!", and she's like, "Well,
you don't get wet, honey", and I'm like, "Don't worry, I'm fine,
I'm sitting here with Sophie, mom, do you want to say hello to her?"
and Sophie Dahl's like, (Dick Van Dyke parrot squawk) "Hello
mummy, how are you?"' A tiny pause.
'As far as I'm concerned, you can't get any more real than that.'
To Jeremy Scott, that really is real.
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